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Nvidia and MediaTek Collaborate on Advanced Vehicle Infotainment Systems

Nvidia Corp and MediaTek Inc have announced a collaboration to power advanced vehicle infotainment systems that can stream video or games or interact with drivers using artificial intelligence technology. The agreement was announced at the Computex technology trade show in Taipei. As per the collaboration, MediaTek will integrate Nvidia’s graphic processing unit chiplet and software into the system-on-chips it supplies to automakers for infotainment displays.

Compatibility with Automated Driving Systems

MediaTek systems using Nvidia software would be compatible with automated driving systems based on Nvidia technology, the companies said. Dashboard displays could show the environment around the vehicle, while cameras would monitor the driver.

Benefits of Collaboration

“The automotive industry needs strong companies that can work with the industry for decades,” Nvidia Chief Executive Jensen Huang said in a news conference in Taipei, pointing to a long product cycle for car makers. The quality, strength and positions of our two companies could give the automotive industry partners that they can build their companies on, he said, adding the partnership would provide chips that can power every single segment of a car.

Complex In-vehicle Displays

In-vehicle displays and entertainment systems are becoming more complex as automakers add features such as gaming, artificial intelligence for voice-activated features, driver monitoring systems, and displays related to automated driving.

Competitive Landscape

Qualcomm, MediaTek’s chief rival in the smartphone market, has also been courting automakers. Qualcomm and SalesForce earlier this year announced a partnership to develop a new connected vehicle platform.

Future Plans

At the same event, MediaTek Chief Executive Officer Rick Tsai said the first products were planned for late 2025. The companies did not identify future automotive customers.

About Nvidia and MediaTek

Nvidia has focused on premium automotive brands such as Mercedes-Benz and Jaguar Land Rover. MediaTek, which has its base in the Android smartphone chip sector, sells its Dimensity Auto technology to lower-priced, mass-market vehicle lines, and has strengths in mobile connectivity and Android systems.

Conclusion

The collaboration between Nvidia and MediaTek marks an important milestone in the further development of advanced vehicle infotainment systems. The partnership is expected to provide significant benefits to the automotive industry, helping to build companies based on the chips that can power every single segment of a car.

FAQs

What is the collaboration between Nvidia and MediaTek?

Nvidia Corp and MediaTek Inc will collaborate on technology to power advanced vehicle infotainment systems that can stream video or games or interact with drivers using artificial intelligence. MediaTek will integrate an Nvidia graphic processing unit chiplet and Nvidia software into the system-on-chips it supplies to automakers for infotainment displays.

What are the benefits of the collaboration?

The collaboration would provide chips that can power every single segment of a car. MediaTek systems using Nvidia software would be compatible with automated driving systems based on Nvidia technology.

When will the first products be launched?

The first products are planned for launch in late 2025.

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