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Apple Releases Teaser for Upcoming AR Experience at WWDC
Apple has released a teaser for its upcoming augmented reality (AR) experience that will be showcased at this year’s Worldwide Developers Conference (WWDC), ahead of the company’s conference next week. The teaser is available for iPhone and iPad users on Apple’s Apple Events page, and features Apple’s psychedelic WWDC logo floating in the center of the screen. Users are unable to interact with the logo, making this expression of AR the company’s most timid so far. However, the release of this teaser confirms that Apple will have a presence at WWDC, and is due to showcase its Reality headset during the conference.
AR Teaser Released Ahead of WWDC
Apple updated its Apple Events page on Tuesday to promote the upcoming conference, and to give iPhone and iPad users access to the AR experience. The psychedelic WWDC logo floats in the center of the screen, with text reading June 5, 2023. Users are unable to meaningfully interact with the logo, indicating that Apple’s entry into the AR market is still tentative at best. Nevertheless, the release of the teaser confirms that Apple will have a presence at WWDC, and is expected to showcase its Reality headset.
Apple’s Hesitant Entry into the AR Market
The release of Apple’s AR teaser indicates the company’s continued hesitancy to fully enter the AR market. The teaser is limited in its interactivity, offering users less than what some Instagram filters provide. While the company has taken its time to bring its AR products to market, the release of this teaser confirms that Apple is testing the water, and potentially providing a glimpse of its future AR features.
Apple Expected to Showcase Reality Headset at WWDC
Apple is expected to showcase its Reality headset during the upcoming WWDC, providing developers with an insight into the company’s latest AR technology. The Reality headset has changed significantly from its early days as a pair of AR glasses, with the latest reports suggesting that the device will use an external battery pack connected to the headset by wire. The device has been delayed several times over the past few years, and its expected high price tag of $3,000 has generated controversy among potential buyers.
Conclusion
Despite the timid release of its AR teaser, Apple’s latest foray into the AR market indicates that the company is continuing to explore the possibilities of this emerging technology. With the release of its Reality headset at WWDC, Apple is providing developers with access to its latest AR features and tools, and potentially paving the way for more comprehensive AR experiences in the future.
FAQs
What is Apple’s AR experience teaser?
Apple’s AR experience teaser is an interactive preview of the company’s AR technology that is set to be showcased at the Worldwide Developers Conference (WWDC). Available to iPhone and iPad users, the teaser features Apple’s psychedelic WWDC logo floating in the center of the screen, with text reading June 5, 2023. Users can view the logo in Object mode, but are unable to meaningfully interact with it.
What is Apple expected to showcase at WWDC?
Apple is expected to showcase its Reality headset at WWDC. The device has changed considerably from its early days as a pair of AR glasses, and is now set to use an external battery pack connected to the headset by wire. The device has been delayed several times over the past few years, and its expected high price tag of $3,000 has generated controversy among potential buyers.
When is WWDC taking place?
WWDC is taking place on Monday, June 7 through Friday, June 11, 2021. The conference is being held online, and is free for all registered developers.
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