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WordPress Newsletter now offers paid subscriptions and premium content
WordPress.com has launched an expansion to its Newsletter product, adding paid subscriptions and premium content. The product was initially launched in December 2021, and allowed writers to automatically send posts via email to directly connect with their audience, while still taking advantage of WordPress.com’s other capabilities. WordPress.com opted to move into the newsletter space as email has become the preferred way for people to access news and information, given the difficulties of reading posts on cluttered websites filled with ads, overlays, pop-ups, and cookie acceptance banners.
WordPress.com takes on Substack and others
WordPress.com is taking on Substack and others with this move, and as the operation powers 43% of the web, including its open-source version, this is a significant market shift. The expansion will support paid subscriptions and premium content that will enable publishers to generate income from their newsletter operations. These features are available to all WordPress.com blogs, including those on the free plan. Still, publishers that scale the newsletter business can move up to paid WordPress.com plans to reduce transaction fees on their newsletter subscription emails.
Benefits of running a newsletter on WordPress.com
WordPress.com’s broader publishing platform offers flexibility to content creators who can expand their efforts over time to turn their newsletter into a website or run an online store. Creators could also collect one-time tips or donations, as needed, to keep their projects funded outside of subscriptions. The extensibility of WordPress.com also offers access to a wider set of plug-ins, themes, and design patterns to customize their website further.
Lack of specific tools for large-scale newsletter operations
Because WordPress.com isn’t focused solely on newsletters, this could mean lacking some of the more specific tools designed for this market that competitors may offer, particularly for those with large-scale newsletter operations or online businesses. WordPress.com won’t be as competitive on the social side as Substack, which has been working to make its platform not just a place to discover and subscribe to newsletters, but also an online community of sorts.
FAQs
What is WordPress.com?
WordPress.com is a website creation platform that powers 43% of the world’s internet sites.
What is WordPress.com Newsletter?
WordPress.com Newsletter is a feature that automatically sends out posts via email to a writer’s audience.
What is the significance of WordPress.com’s move into the newsletter market?
This move is significant as WordPress.com powers a vast number of online sites, and this expansion is in direct competition with Substack and other newsletter platforms.
What are the benefits of running a newsletter on WordPress.com?
Running a newsletter on WordPress.com offers flexibility to its creators as they can expand their efforts over time to turn their newsletter into a website or run an online store. The extensibility of WordPress.com offers access to a wider set of plug-ins, themes, and design patterns to customize their website further.
What are the transaction fees for paid subscriptions on WordPress.com?
Free plan users pay newsletter transaction fees of 10%, while those on the Commerce plan pay 0%. The transactions are processed via Stripe, which limits availability to only those markets where Stripe is supported.
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