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Snapchat Launches Generative AI Feature for Snapchat+ Subscribers
Snapchat has launched a new generative AI feature that allows Snapchat+ subscribers to receive a generative Snap back from the in-app chatbot, My AI when they send Snaps. The feature, which was previewed at last month’s Snap Partner Summit, is only available to Snapchat+ subscribers. Prior to the launch of the generative AI feature, Snap introduced several AI-infused updates to the Snapchat app, including AI-based place recommendations and Lens suggestions. My AI was also updated to reply to users’ Snaps with a text-based reply.
More AI-infused updates introduced in Snapchat
Snapchat has rolled out several AI-infused updates across the Snapchat app. Users can add My AI chatbot into group chats with friends and summon it with an @ mention. The new generative AI feature allows My AI to return a photo when a user sends a Snap. The feature only serves entertainment purposes, however suggestions such as sending a Snap of vegetables in the garden to receive a recipe sounds promising, though it is unclear how well the AI will handle such requests.
Privacy Concerns
There are privacy considerations to take into account when using AI chatbots. Lensa AI, another generative AI app, has been easily tricked into making NSFW images. While Snap has promised to introduce insights into its Family Center parental controls hub, to help parents and guardians stay informed about their kids’ interactions with the My AI chatbot, this feature is yet to be implemented. Users should note that all messages with My AI are saved until the user manually deletes them. Also, the disclaimer from Snapchat notes that, “While [My AI] was designed to avoid biased, incorrect, harmful, or misleading information, mistakes may occur, so please do not rely on it for advice.”
My AI Feature and User Sentiment
My AI feature has not been well received by Snapchat’s own users. Customers flooded the reviews section with one-star reviews after its rollout and complained about the bot being pinned to the top of their Chats, where they couldn’t remove it or block it. The hope is that the new My AI Snaps feature will help improve user sentiment.
FAQs:
1. Who can use the new generative AI feature on Snapchat?
Only Snapchat+ subscribers can use the new generative AI feature on Snapchat.
2. Can My AI make NSFW images?
There are privacy considerations to take into account when using AI chatbots. Lensa AI, another generative AI app, has been easily tricked into making NSFW images.
3. Are there any privacy concerns associated with My AI?
All messages with My AI are saved until the user manually deletes them. The disclaimer from Snapchat also notes that, “While [My AI] was designed to avoid biased, incorrect, harmful, or misleading information, mistakes may occur, so please do not rely on it for advice.”
4. Why were users unhappy with the My AI feature?
Users flooded the reviews section with one-star reviews after its rollout and complained about the bot being pinned to the top of their Chats, where they couldn’t remove it or block it.
5. Is Snap introducing any parental controls?
Snap has promised to introduce insights into its Family Center parental controls hub, to help parents and guardians stay informed about their kids’ interactions with the My AI chatbot, but this feature is yet to be implemented.
Conclusion
The new generative AI feature on Snapchat allows Snapchat+ subscribers to receive a generative Snap back from the in-app chatbot, My AI when they send Snaps. While there are some concerns with regards to privacy, the feature only serves entertainment purposes, and is a move to improve user sentiment around the My AI feature.
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