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Apple Announces 15-inch M2 MacBook Air and Its Potential Impact on the Laptop Market

The launch of Apple’s M1 chip in 2020 revolutionized the laptop market and gave Apple a leading edge over its competitors. The combination of performance and battery life offered by the M1 chip was far superior to anything that Intel has been able to offer. Since then, Apple has dominated many of the biggest segments of the laptop market, including the 13-inch ultraportable category and the creator-focused workstations, leading to its M1 and M2 devices becoming a popular recommendation for many reviewers.

The 15-inch Ultralight Laptops Space

However, one form factor that remains firmly dominated by Windows PC is the 15-inch ultralight laptops space. Until recently, people looking for a large-screen laptop that’s not in the luxury, professional sphere, haven’t had an Apple option in quite some time.

The Introduction of the 15-inch MacBook Air with M2 Chip

Apple is set to change the above trend as it announces the introduction of a 15-inch MacBook Air, powered by its latest M2 chip, that will hit shelves on June 13th. This move is not only aimed at satisfying the curiosity of those who want to know what a 15-inch MacBook Air feels like, but also to make an impact on the 15-inch lightweight space, potentially revolutionizing the ultralight laptop category.

The Impact on the 15-inch Lightweight Space

The LG Gram, the Microsoft Surface Laptop, the Samsung Galaxy Book, and the Dell XPS 15 are among few Windows PCs that have remained on top of the market since the advent of the M1 chip, providing portable, well-built devices with a lot of capability.

At the moment, large-screen lightweight laptops are considered a niche product with the majority of laptop market revenue commanded by larger devices that are used mainly for gaming. However, a significant interest in gigantic phones indicates that there could be a market for ultralight 15-inch laptops if they can be made to stand out. Apple’s move could potentially elevate the 15-inch category and put pressure on other companies to come up with excellent lines of laptops that stand out in the market.

The Competitor’s Response

The introduction of the new 15-inch MacBook Air will undoubtedly put pressure on Windows OEMs, who will be looking to outdo their current offerings and looking to innovate for higher battery life and better performance.

Conclusion

The announcement of the 15-inch MacBook Air, powered by the latest M2 chip, could potentially revolutionize the ultralight laptop category, thus significantly impacting the laptop market. Apple’s move will undoubtedly elevate the 15-inch category, making other companies strive to come up with innovative and attractive lines of ultralight laptops to stand out in the market.

FAQ

What is the launch date of the 15-inch MacBook Air with M2 chip?

The 15-inch MacBook Air with M2 chip is set to launch on June 13th.

What is the main aim of Apple’s launch of the 15-inch MacBook Air?

Apple’s move is aimed at making an impact on the 15-inch lightweight space, potentially revolutionizing the ultralight laptop category.

Which competitors provide portable, well-built devices with a lot of capability in the current market?

Competitors such as the LG Gram, the Microsoft Surface Laptop, the Samsung Galaxy Book, and the Dell XPS 15 are among the few Windows PCs that have remained on top of the market since the advent of the M1 chip.

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