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Is computational creativity possible? This question has been raised due to the recent hype around generative artificial intelligence (AI) tools such as ChatGPT, Midjourney, Dall-E, and others. Generative AI has achieved recent milestones which raise questions about whether creativity is a unique human skill. AI is creative in the sense that it can generate novel output that resembles the training data but isn’t identical. The key characteristic of AI’s creative processes is that its computational creativity is systematic, not impulsive, as its human counterpart can often be.
What is creativity?
According to Margaret Boden, there are three types of creativity: combinational, exploratory, and transformational creativity. Combinational creativity combines familiar ideas together. Exploratory creativity generates new ideas by exploring ‘structured conceptual spaces’. Transformational creativity, on the other hand, means generating ideas beyond existing structures and styles to create something entirely original.
So far, generative AI seems to work best with human partners, and perhaps the synthetic creativity of AI is a catalyst that pushes human creativity, augmenting human creativity rather than producing it. The hype around generative AI as a disruptive force outstrips the reality. In fact, art history shows us that technology has rarely directly displaced humans from the work they wanted to do.
Synthetic art for business
Synthetic creativity, as currently generated by AI, is certainly a boon to business and marketing. The potential use scenarios are endless, and what they require is another form of creativity: curation. Curation is needed to select and frame, or reframe, a unified and compelling vision.
Section 1: Types of creativity
– Combinational creativity
– Exploratory creativity
– Transformational creativity
Section 2: AI’s creative processes
– Systematic creativity
– Computational creativity
– Consumer-centric and market-driven
Section 3: AI’s partnership with humans
– Catalyst for human creativity
– Synthetic creativity
– Disruptive force vs. reality
Section 4: Synthetic art for business
– Boon to business and marketing
– Potential uses scenarios
– Human’s role in curation
Conclusion:
Although generative AI tools have achieved remarkable milestones, the reality is that AI works best with human partners. The hype around the disruptive force of generative AI outstrips the reality. In fact, AI’s systematic creativity is a catalyst for human creativity, augmenting human creativity rather than producing it. Synthetic creativity has the potential to boost business and marketing, and curation is needed to select and frame a unified and compelling vision.
FAQ:
1. What is generative AI?
Generative AI is a type of artificial intelligence that can generate novel output that resembles the training data but isn’t identical.
2. What is computational creativity?
Computational creativity refers to the systematic approach that AI uses to process information to achieve particular results predictably, albeit in often unexpected ways.
3. What are the types of creativity according to Margaret Boden?
The three types of creativity, according to Margaret Boden, are combinational creativity, exploratory creativity, and transformational creativity.
4. Can AI replace human creativity?
Art history shows us that technology has rarely directly displaced humans from the work they wanted to do, so while AI can augment human creativity, it is unlikely to replace it entirely.
5. How can synthetic creativity benefit businesses?
Synthetic creativity can benefit businesses by providing on-demand creative services such as advertising and marketing campaigns. However, curation is still needed to ensure the output is unified and compelling.
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