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Twitch Reverses Course on Branded Content Guidelines After Backlash
Twitch recently faced criticism from streamers over its updated branded content guidelines, which put intense restrictions on sponsors and endorsements. The changes would have at best limited, and at worst eliminated, in-channel sponsorships, making it difficult for many streamers to earn income on the platform.
Streamers and creators immediately pushed back against the guidelines, calling on Twitch to immediately reverse its decision or face a boycott of its platform.
Twitch eventually gave in, announcing that it was removing the new guidelines after facing backlash from streamers and the community at large.
The Original Guidelines
Previously, Twitch’s branded content guidelines limited the types of sponsorships and endorsements that streamers could display within channels. However, the updated guidelines would have imposed several additional restrictions, including disallowing commonly embedded ad formats in livestreams and limiting display ads on channels to only a small size of the screen.
The Negative Impact on Streamers
Twitch’s proposed changes to branded content guidelines would have impacted streamers’ abilities to monetize their channels. The revised constraints would have forced many streamers to remove their in-channel sponsorships, which are important revenue streams for them.
The community at large was quick to criticize, with some creators calling for a boycott of Twitch or announcing that they would move to other platforms. Due to Twitch’s monopoly over the streaming community, the move would have had a significant financial impact on individual streamers and on Twitch as a platform.
Twitch Reverses Course After Backlash
Twitch eventually caved to public pressure and removed the restrictive guidelines. Streamers were satisfied with Twitch’s change of heart, believing that the platform’s original rules were sufficient to regulate branded content without hampering streams’ monetization efforts.
FAQ
What were Twitch’s original branded content guidelines?
Twitch’s previous guidelines regulated the display of sponsorship and endorsements by streamers on the platform, but they left some room for embedded advertisement formats.
Why did Twitch face backlash over the new guidelines?
The new guidelines put stringent restrictions on in-channel sponsorships for streamers, jeopardizing their primary income streams on the platform.
What was Twitch’s response to the backlash?
After receiving significant pushback from the community, Twitch quickly reversed course and removed the updated branded content guidelines.
What is the significance of this reversal for streamers on Twitch?
Streamers on Twitch rely on sponsorships and endorsements to earn revenue on the platform, and the proposed branded content guidelines would have made it difficult for them to monetize their channels. Twitch’s decision to remove the guidelines ensures that streamers remain able to earn a living on the platform.
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