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The European Union is putting pressure on signatories to its Code of Practice on Online Disinformation to label deepfakes and other AI-generated content. At a recent meeting with the 40+ signatories, the EU’s values and transparency commissioner, Vera Jourova, warned of the risks of the new AI technologies. She asked the signatories to create a dedicated track within the code to discuss the challenges presented by AI. The current version of the Code does not currently commit to identifying and labelling deepfakes, but the Commission is hoping to change that.
Section 1: EU pushes for labelling of deepfakes and other AI-generated content
The EU is urging its signatories to its Code of Practice on Online Disinformation to label deepfakes and other AI-generated content.
Section 2: The risks presented by new AI technologies
Commissioner Vera Jourova warned of the risks of new AI technologies, which create challenges in the fight against disinformation.
Section 3: The two angles for including mitigation measures for AI-generated content in the Code
The EU sees two main discussion angles for how to include mitigation measures for AI-generated content in the Code. One focuses on services that integrate generative AI, such as Microsoft’s New Bing or Google’s Bard AI-augmented search services. The other commits signatories who have services with the potential to disseminate AI-generated disinformation to put in place technology to recognise such content and clearly label it to users.
Section 4: Action on reporting AI-generated disinformation risks
The Commission is expecting to see action on reporting AI-generated disinformation risks next month. Jourova said relevant signatories should use the July reports to inform the public about safeguards that they are putting in place to avoid the misuse of generative AI to spread disinformation.
Section 5: Other issues raised by Jourova
Jourova highlighted Russia’s war propaganda and pro-Kremlin disinformation, the need for consistent moderation and fact-checking, efforts on election security, and access to data for researchers as other issues raised during the meeting with signatories.
Section 6: Twitter’s withdrawal from the Code of Practice
Twitter recently withdrew from the voluntary EU Code, putting itself in the EU’s enforcement crosshairs under the DSA. Jourova warned that Twitter is inviting censure and sanction from the EU by flipping the bird at the Code.
Conclusion:
The EU is pushing for signatories to its Code of Practice on Online Disinformation to label deepfakes and other AI-generated content. The risks presented by new AI technologies require new measures for the fight against disinformation. The Commission is expecting to see action on reporting AI-generated disinformation risks next month. Twitter’s withdrawal from the Code of Practice is viewed as a significant step in the wrong direction.
FAQs:
Q: What is the Code of Practice on Online Disinformation?
A: It is a voluntary instrument that commits signatories to combat disinformation.
Q: What is a deepfake?
A: It is a type of AI-generated synthetic media that shows people saying or doing things they never actually did.
Q: Who are the 44 signatories to the Code of Practice?
A: They include tech giants such as Google, Facebook, and Microsoft, as well as smaller adtech entities and civil society organizations.
Q: What are some of the other issues raised by Jourova during the meeting with signatories?
A: She raised Russia’s war propaganda and pro-Kremlin disinformation, the need for consistent moderation and fact-checking, efforts on election security, and access to data for researchers.
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