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SoftServe’s Iurii Milovanov on the Innovations AI/ML Brings to Personalisation

SoftServe’s Iurii Milovanov on the Innovations AI/ML Brings to Personalisation

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About SoftServe

SoftServe is a global IT services and professional services provider that specializes in using emerging state-of-the-art technologies such as artificial intelligence, big data, and blockchain to solve real business problems. With over 30 years of experience, SoftServe has offices across the globe, ranging from the US, Europe, Latin America, Singapore, and the Middle East. They operate in multiple industries and offer specialized leadership around specific sectors, such as retail, financial services, healthcare, energy, oil and gas, and manufacturing. SoftServe also works with digital natives and independent software vendors to help them adopt technology in their products and better serve their customers.

Main Trends in AI and Machine Learning

One of the biggest trends that SoftServe has noticed in AI and machine learning is that these technologies are becoming the industry standard for solving complex problems that require knowledge, computation, perception, reasoning, and decision-making. Machine learning is the most efficient way to approach these types of problems, as it leverages the knowledge stored in large amounts of data that are collected. SoftServe has also noticed an emerging trend in generative AI, which they explore in-depth.

Generative AI

Generative AI is a technology that has been evolving for a while, and it’s now at a stage where it can be used to solve real problems across different industries. SoftServe has been working with this technology for quite some time, and they’ve noticed that it’s now at the stage where GenAI models are useful. This technology can be used to help with tasks such as document summarization, advanced user experiences, logical reasoning, and even the generation of unique knowledge.

Importance of AI and Machine Learning in Product Innovation

AI and machine learning are essential tools for product innovation as they allow businesses to address problems that traditional technology cannot solve. While they offer powerful solutions for product development, they can also be complex technologies to work with, requiring a lot of expertise and experimentation. Machine learning and artificial intelligence are highly experiment-driven, meaning that businesses may not know in advance what their outcomes will be. As such, it’s necessary to adopt a different mindset of constant ideation and experimentation when working with these technologies.

Using AI and Machine Learning to Improve Personalization

Personalization is a complex problem that requires an understanding of personal signals and preferences. AI and machine learning offer the most efficient way to approach personalization by collecting data from different sources such as website clickstream data, text data from social media, and imagery data. The insights from this data can be used to deliver personalized experiences, personalized marketing, and so on, ensuring the user receives the most personalized content and experiences possible.

Impact of Machine Learning on the Metaverse

The metaverse refers to the virtual world where individuals can interact with one another online. SoftServe notes that machine learning impacts the metaverse in two primary ways. First, it helps replicate physical assets in the metaverse, and second, it allows businesses to derive insights from users that can be used to improve their online experiences.

Conclusion

Overall, SoftServe is a global IT services and professional services provider that specializes in using emerging state-of-the-art technologies such as artificial intelligence, big data, and blockchain to solve real business problems. The company has offices all over the globe and operates in multiple industries, ranging from retail to healthcare. AI and machine learning are essential tools for product innovation, personalization, and metaverse development. By staying ahead of emerging trends, SoftServe can continue to provide cutting-edge solutions to their clients.

FAQ

What does SoftServe do?

SoftServe is a global IT services and professional services provider that specializes in using emerging state-of-the-art technologies such as artificial intelligence, big data, and blockchain to solve real business problems. They work with clients across multiple industries and offer specialized leadership around specific sectors.

What are the main trends in AI and machine learning?

The main trend in AI and machine learning is that they are becoming the industry standard for solving complex problems that require knowledge, computation, perception, reasoning, and decision-making. Generative AI is also an emerging trend that SoftServe explores in-depth.

How can machine learning be used to improve personalization?

Machine learning can be used to improve personalization by collecting data from different sources such as website clickstream data, text data from social media, and imagery data. The insights from this data can be used to deliver personalized experiences, personalized marketing, and so on, ensuring the user receives the most personalized content and experiences possible.

What is the impact of machine learning on the metaverse?

Machine learning impacts the metaverse in two primary ways. It helps replicate physical assets in the metaverse, and it allows businesses to derive insights from users that can be used to improve their online experiences.

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