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EA Sports and Nike Announce Partnership for Future Integration with .Swoosh
EA Sports and Nike announced yesterday that future versions of popular games like FIFA and Madden will feature integration with .Swoosh, Nike’s “new digital community experience”. While details on the partnership are limited, it’s clear that Nike Virtual Studios and EA SPORTS aim to enhance and personalize the virtual sports experience for fans globally.
The Rise and Fall of NFTs
What does Nike’s integration with .Swoosh mean for these games, and more specifically, could it involve NFTs? Non-fungible tokens, a crypto-adjacent scam, blew up in 2021 but crashed soon after, as illustrated in this graphic. The wider public has been generally ambivalent or hostile toward NFTs, yet some companies continue to back the concept, either because they are looking to the future or because of contracts signed in 2021 that they must fulfill.
A New Partnership for Nike and EA Sports
Nike Virtual Studios and EA SPORTS are today announcing a new partnership aimed at enhancing and personalizing the virtual sports experience for fans all over the world. This collaboration brings together two of the biggest names in sport and entertainment and will lead to all new ways for members of .SWOOSH, Nike’s new digital community experience, and EA SPORTS fans to express their personal style through play.
The partnership between brands is aiming to merge .Swoosh’s virtual creations with EA Sports games’ offerings that already allow for self-expression and creativity through sport and style. However, it’s interesting to note that even Nike and EA are hesitant to refer directly to NFTs or Web3, using the vaguer term self-expression to describe the partnership’s outcome.
FAQ
What is .Swoosh?
.Swoosh is a digital community experience created by Nike, which has yet to be officially released for use.
Will EA Sports games have NFTs?
There is no confirmation that NFTs will be integrated into EA Sports games through this partnership, but it is a possibility.
What are NFTs?
NFTs (Non-fungible tokens) are cryptographic assets that are verified on a blockchain. They are unique digital assets that allow for ownership and distinct value.
Why are NFTs controversial?
NFTs became infamous due to their environmental impact, their energy consumption, and often questionable value. They were also criticized for contributing to a market that privileged curiosity and novelty over arduous artistic development and sustained efforts.
Conclusion
Time will tell what the future of the partnership between EA Sports and Nike holds, and if NFTs will be a part of it. Skepticism toward NFTs has been increasing, and public opinion will likely influence these decisions in the long run. Meanwhile, we can look forward to unique virtual creations from .Swoosh that will add to the already compelling virtual sports experiences in EA SPORTS games.
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