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Disney+ Hotstar Offers Free Broadcast of Asia Cup and Men’s World Cup in India
Disney+ Hotstar has announced that it will be broadcasting the upcoming Cricket Tournaments for free on its platform. This decision comes after JioCinema successfully followed the same strategy with IPL 2023. The free broadcasting of the tournaments is aimed at increasing viewership on the platform. Disney+ Hotstar plans to follow the same model and capitalize on the potential success.
Watching the Tournaments for Free
Every Cricket fan in India will be able to enjoy the upcoming Asia Cup and ICC Men’s World Cup for free. This move removes the paywall and doesn’t require an active Disney+ Hotstar subscription. However, this facility will be available for mobile-only viewers. Those planning to enjoy the perk on their laptop, desktop, or smart TV, won’t be able to do so. A tablet can still access this perk.
The Reason Behind the Free Broadcast
Sajith Sivanandan, Head of Disney+ Hotstar, commented that “The move to lift the paywall for mobile-only viewers of both, the Asia Cup and the ICC Men’s Cricket World Cup, is aimed at further democratizing the game of cricket and making it accessible to as many mobile users in India as possible for the duration of the season.” The objective behind this move is to increase the accessibility of the game of cricket to a wider audience.
Duration of the Tournaments
The Asia Cup Tournament for 2023 is scheduled to be held in September. The ICC Men’s Cricket World Cup, on the other hand, will span from October 5 to November 19. This means users can enjoy three months of free and uninterrupted viewing.
Benefits of Mobile Viewing for Viewers
Mobile-based viewers in India are a majority. Not only is it a much more convenient mode to stay on top of the matches, but it is also affordable. On a mobile, viewers can either pay Rs 149 for three months or Rs 499 for a year. Therefore, this announcement acts as happy news for many!
Conclusion
Disney+ Hotstar is sure to see a surge in viewership as well as an increase in new subscribers. However, the free access is limited to mobile-only viewers. Those who want to watch the tournaments on bigger screens have to have an active subscription. This move to offer free broadcasting of the 2 tournaments is an effort to democratize cricket in India and increase the accessibility of the game to a wider audience.
FAQs
1. Can I watch the Asia Cup and Men’s World Cup for free on Disney+ Hotstar?
Yes, if you are a mobile viewer, you can watch the Asia Cup and Men’s World Cup for free on Disney+ Hotstar.
2. Do I need to have an active subscription to Disney+ Hotstar to access the free broadcast?
Not if you are a mobile viewer. However, those watching on bigger screens have to have an active Disney+ Hotstar subscription.
3. When will the tournaments start?
The Asia Cup Tournament for 2023 is scheduled to be held in September. The ICC Men’s Cricket World Cup will span from October 5 to November 19.
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