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Salesforce Rolls Out Two New Generative AI Products
Salesforce recently launched two new generative AI products, namely Marketing GPT and Commerce GPT. These products aim to power Salesforce’s Marketing Cloud and Commerce Cloud and will assist in removing repetitive, time-consuming tasks from your workflow. This development aligns with Salesforce’s growing focus on AI, which the company is trying to integrate as the heart of its core products and services.
How Will Marketing GPT and Commerce GPT Help?
Marketing GPT, driven by the Salesforce Data Cloud and Einstein GPT generative AI assistant, allows enterprise users to interface with their Marketing Cloud system using natural language. This feature enables Marketing Cloud users to ask Einstein GPT to write or modify personalized emails for campaigns, complete with subject lines and body content. Using Typeface within the platform, businesses can also create contextual visual assets. Moreover, Marketing GPT, along with AI-driven segment intelligence and rapid identity resolution capabilities, will help teams quickly create, deliver, and analyze personalized campaigns.
Commerce GPT, on the other hand, focuses on creating personalized shopping experiences. The tool uses Data Cloud and Einstein GPT to enable users to create dynamic product descriptions for digital storefronts. The descriptions can also be translated into different languages for different audiences. Besides, the tool comes with Commerce Concierge, a bot-based solution that enterprises can integrate into their communication channels to drive product discovery through natural language interaction. A Goals-based commerce tool also helps provide actionable insights and proactive recommendations for desired goals.
More GPT Innovation in the Cards
Salesforce has recently made significant generative AI announcements, with Marketing GPT and Commerce GPT being the latest additions. With the rapid pace of these announcements, the company is eyeing to make generative AI a part of all its Customer 360 products. During Salesforce’s quarterly earnings call on May 31, CEO Marc Benioff mentioned that the coming wave of generative AI would be more revolutionary than any technological innovation of our lifetime. He added that generative AI is reshaping the world in ways that we’ve never imagined.
FAQs
Q: When will Salesforce roll out Marketing GPT and Commerce GPT?
A: Salesforce will roll out these features in phases, starting in summer 2023.
Q: How does Marketing GPT help businesses?
A: Marketing GPT simplifies how teams create, deliver, and analyze personalized campaigns. It also provides AI-driven segment intelligence and rapid identity resolution capabilities.
Q: How does Commerce GPT help businesses?
A: Commerce GPT enables companies to create dynamic product descriptions for digital storefronts. Besides, businesses can use Commerce Concierge to drive product discovery through natural language interaction.
Q: What is Salesforce’s plan for its other Customer 360 products?
A: Salesforce aims to integrate generative AI into all its Customer 360 products, including Sales and Service Cloud.
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