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Introduction
LinkedIn has launched a feature called AI Copy Suggestions, which lets users generate headlines and introductory text for their ad campaigns. The tool uses data from LinkedIn’s platform to ensure relevancy, and also gives users the option to make changes. LinkedIn has previously launched AI-driven tools for collaborative articles, job descriptions, and personalized writing suggestions for LinkedIn profiles.
How will AI Copy Suggestions help?
AI Copy Suggestions uses OpenAI’s GPT models to suggest multiple introductory text options and up to five headlines for the ad campaign. The tool uses insights from the user’s brand page on LinkedIn, as well as campaign manager settings like objective, targeting criteria and audience, to generate relevant options to choose from. Users can accept a suggestion as-is or review and edit it as per their marketing strategy and brand language. Generating content for ads appears to be the leading use case of large language models in the marketing arena.
Generative AI to save time
The tool is expected to enable marketers to eliminate repetitive and time-consuming tasks so that they can focus on strategic and high-value processes. A recent survey of more than 1,000 marketers conducted by Salesforce and YouGov revealed that 71% of respondents believe generative AI technologies will eliminate busywork and save an average of five hours per week.
Conclusion
LinkedIn’s AI Copy Suggestions is expected to help marketers save time and increase efficiency by generating headlines and introductory text for their ad campaigns. The ability to make changes to the suggestions based on marketing strategy and brand language makes the tool an asset to marketers who want to focus on high-value processes and task automation.
FAQ
1. What is the purpose of AI Copy Suggestions?
AI Copy Suggestions is a feature launched by LinkedIn that lets users generate headlines and introductory text for their ad campaigns.
2. How does AI Copy Suggestions work?
AI Copy Suggestions uses OpenAI’s GPT models to suggest multiple introductory text options and up to five headlines for the ad campaign. The tool uses insights from the user’s brand page on LinkedIn, as well as campaign manager settings like objective, targeting criteria, and audience, to generate relevant options to choose from. Users can accept a suggestion as-is or review and edit it as per their marketing strategy and brand language.
3. Who can use AI Copy Suggestions?
Currently, LinkedIn is testing AI Copy Suggestions in English with a small group of customers in North America. It will make the feature available in more languages and geographies and add new functionalities in the coming months.
4. What are the benefits of AI Copy Suggestions?
AI Copy Suggestions is expected to enable marketers to eliminate repetitive and time-consuming tasks so that they can focus on strategic and high-value processes. A recent survey of more than 1,000 marketers conducted by Salesforce and YouGov revealed that 71% of respondents believe generative AI technologies will eliminate busywork and save an average of five hours per week.
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