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Dumme: The AI-Powered Video Editing Startup
Dumme, a startup that puts AI to practical use in video editing, is already generating demand before opening up to the public. The Y Combinator-backed company has hundreds of video creators testing its product, which leverages AI to create short-form videos from YouTube content, and a waitlist of over 20,000 pre-launch, it says. Using a combination of both proprietary and existing AI models, Dumme’s promise is that it can not only save on editing time but also do a better job than the contracted workforce who is often tasked with more menial video editing jobs.
The Founder’s Inspirational Story
Founded in January 2022 and a participant in startup accelerator Y Combinator’s Winter 2022 program, Dumme co-founder and CEO Merwane Drai said he was originally focused on building a search engine for video. But around six months ago, the team realized that a better product might be to repurpose the same AI models they were developing to edit video clips instead. Joined by co-founders Will Dahlstrom (CPO) and Jordan Brannan (CTO), all with AI backgrounds, Drai realized Dumme may have landed on the right product-market fit after their app went viral, crashing their servers.
A Simple-to-Use Platform
Using Dumme is simple. To get started, the user pastes in a YouTube video’s link, then clicks on “generate”, and the AI will output a number of short videos showcasing highlights from that ingested content. The company says it’s using YouTube as the source, instead of supporting raw video footage, in order to outsource content moderation. When complete, creators can download the video clips, which are less than 60 seconds by default, and upload them to any platform that supports short-form content.
How Dumme Works on the Back End
The company says that initially, Dumme will learn as much as it can from the source video via the metadata. It then transcribes the video and tries to understand the semantics of what’s being said while also looking at the frames to try to decode the emotions of the person speaking. These findings are correlated and passed to a language model that tries to determine what parts of the video are worth clipping. That’s then handed off to another model that tracks active speakers and handles cropping.
Targeting YouTube Creators, Podcasters, and Agencies
Dumme is initially targeting YouTube creators, podcasters, and agencies. The startup believes that agencies would be the best bet for monetizing the product. Agencies, says Drai, often outsource this type of work with hit-or-miss results. “They just pay contractors in cheap jurisdictions to edit their own content. And the problem is that it’s still pretty expensive and it takes a lot of time — it takes weeks, not minutes.”
Competitive and Growing In-Demand
The product appears to be competitive with other AI technologies on the market. However, given the interest and the sizable waitlist, Dumme says it’s aiming to onboard around 500 people every week.
Investors Placing Their Bets in Dumme
Ahead of launch, the startup raised a $3.4 million seed round from Y Combinator, Caffeinated Capital, Max and Nellie Levchin (through SciFi VC), Suhail Doshi, Nico Chinot, Protocol Labs, Chris Puscasiu, and other angels.
Get on Board as a Reader
readers can jump the waiting list by using the invite code TECHCRUNCH until the slots run out.
FAQS
What is Dumme?
Dumme is a startup that puts AI to practical use in video editing and leverages AI to create short-form videos from YouTube content.
What is Dumme’s promise?
Dumme’s promise is that it can not only save on editing time but also do a better job than the contracted workforce who is often tasked with more menial video editing jobs.
How does Dumme work?
The company says that initially, Dumme will learn as much as it can from the source video via the metadata. It then transcribes the video and tries to understand the semantics of what’s being said while also looking at the frames to try to decode the emotions of the person speaking.
Who is Dumme targeting?
Dumme is initially targeting YouTube creators, podcasters, and agencies.
Who invested in Dumme?
Ahead of launch, the startup raised a $3.4 million seed round from Y Combinator, Caffeinated Capital, Max and Nellie Levchin (through SciFi VC), Suhail Doshi, Nico Chinot, Protocol Labs, Chris Puscasiu, and other angels.
How can readers get on board Dumme?
readers can jump the waiting list by using the invite code TECHCRUNCH until the slots run out.
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