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Adobe brings Firefly and Adobe Express to enterprise users
Adobe has recently announced that it is expanding its Firefly generative image generator to its enterprise customers, allowing them to personalise the model with their own branded assets. The Adobe Express design app, formerly called Adobe Spark, can now be accessed by enterprise users to create content and navigate through Firefly. This new enterprise offering allows users of any skill level to create content with Firefly, while utilising the power of Express and Creative Cloud to modify assets and produce standout designs. David Wadhwani, President of Digital Media Business at Adobe, highlights that increasingly, “enterprise leaders expect content demands will increase by five-fold over the next two years, making it imperative for them to drive efficiencies internally”.
Integration of Firefly into Adobe Photoshop
Only two weeks ago, Adobe integrated Firefly into Photoshop and it has now been used more than 150 million times. Like all major tech companies, Adobe is quickly moving to integrate new capabilities across its product portfolio. Firefly mostly attracts enterprise customers as it produces commercially safe images, and the model is limited in the kind of images it can produce. By training this model on images from its own stock imagery marketplace and combining it with the community content made available through openly licensed images and public domain content, Adobe has the exclusive rights to every image. As a result, Adobe will indemnify businesses that use Firefly-generated images.
Sensei GenAI platform
Adobe has also launched a number of other AI-powered services under its Sensei GenAI platform. These services are text and data-centric models based on generative AI in collaboration with OpenAI by Microsoft Azure and the Google-incubated FLAN-T5 model. Adobe’s branding for text and data-centric models features multiple large language models. One of the most interesting use cases in Adobe’s generative AI-powered services is for Adobe Experience Manager and Adobe Journey Optimised; this new generative AI-based marketing copy generator will allow brands to edit, rephrase and summarise their marketing copy by choosing their preferred tone of voice. Furthermore, users of Customer Journey Analytics can now utilise natural language queries to analyse data, the service can now automatically caption charts and graphs, and a new chat tool is available for brands, which is an automated tool to interact with prospects that engage online.
Conclusion
These AI-powered digital tools from Adobe offer vital efficiency to teams striving to meet increased content demands in a rapidly-digitalised business landscape. By tuning this model with its own data, brands will ensure the automatically-generated content remains on-brand and will assist their teams in providing customers with a more personalised experience.
FAQs
What is Firefly?
Firefly is Adobe’s generative image generator designed for enterprise users that allows them to adapt the model with their distinctive branded assets. Enterprises can use this model to enhance brand identity and accelerate content creation, while using Adobe Express to navigate through Firefly to create their designs easily.
How does Adobe ensure the images generated through Firefly are commercially safe?
Adobe trains this model on images from its own stock imagery marketplace as well as openly licensed images and public domain content, resulting in them having exclusive rights to all the images. In return, the model is a bit more limited in the kind of images it can produce. In this regard, Adobe is willing to indemnify businesses that use Firefly-generated images.
What are the benefits of using Adobe’s Sensei GenAI platform for generative AI-powered services?
This platform offers various generative models based on text and data, provides customers with an enhanced experience with the use of natural language, automatically captions charts and graphs, and also provides an automated way to interact with prospects. This platform can tailor generated content to be on-brand and can personalise marketing copy based on the desired tone of voice.
What other tools are offered by Adobe?
Adobe offers a suite of creative and marketing software services, which include the Adobe Creative Cloud, Adobe Experience Manager, Customer Journey Analytics, an automated way to interact with prospects and Salesforce’s marketing automation service, Marketo Engage.
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