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Adobe brings Firefly AI to Enterprise Users
Adobe, a leading software company, has announced the release of Firefly AI for Enterprise. Firefly is an image-generating AI model that promises to provide the only enterprise offering that generates commercially viable, professional quality content at speed. Adobe claims that it is the only “commercially safe generative AI” that produces high-end images. Adobe Firefly Enterprise will allow employees across departments to modify images using Photoshop, Illustrator, Express and Experience Manager. Businesses can also custom-train Firefly with their own branded assets and generate content in the brand’s style and language using APIs.
Firefly AI for Enterprise
Firefly AI for Enterprise is set to release globally in the summer of 2022. This product will allow enterprises to modify images across all their departments using Adobe’s suite of graphic design software, including Photoshop, Illustrator, Experience Manager, and Express. Business owners can also train Firefly with their branded assets for generating content for their websites and social media platforms using APIs. Adobe claims that Firefly is the only AI that generates commercially viable, professional-quality content at a more rapid pace.
Commercially Safe Generative AI
Adobe has trained its first Firefly AI based on hundreds of millions of Adobe Stock’s licensed images, openly licensed content, and public domain content to avoid any copyright issues. Adobe believes that Firefly is the only enterprise option available that is “commercially safe generative AI.” However, Enterprise customers will have indemnification against copyright claims similar to the indemnification currently available through Adobe Stock.
Massive Interest & Momentum
Many business functions today have high content creation demands. Senior Director of Product Marketing for Digital Media at Adobe, Meredith Cooper, believes that the interest in Firefly initiated during the beta launch has shown a massive amount of customer interest and momentum. Cooper stated that Adobe has seen businesses struggle with the skyrocketing costs and tight budgets of creating high-impact personalized content, and they now have a transformative and disruptive technology in Firefly to make content creation easier. Firefly enables anyone in an organization to create content with unparalleled productivity gains, whether a creative professional, a studio or a marketer, or a product manager or someone in sales and HR. This offering allows enterprises to deploy the technology across their organization with the assurance that their brand is protected.
Frequently Asked Questions (FAQs)
What is Adobe Firefly AI for Enterprise?
Adobe Firefly AI for Enterprise is an image-generating AI model that allows employees across all departments to create, modify, and custom-design images and content for a business using Adobe’s graphic design software suite. Firefly AI for Enterprise is the only commercially safe generative AI that generates professional-quality content at speed.
When is Firefly AI for Enterprise releasing globally?
Firefly AI for Enterprise is set to release globally in the summer of 2022.
What does Firefly AI for Enterprise offer to businesses?
Firefly AI for Enterprise offers businesses the ability to modify images using Adobe’s suite of graphic design software, including Photoshop, Illustrator, Experience Manager, and Express. Businesses can also train Firefly with their branded assets for generating content for their websites and social media platforms using APIs.
Has Adobe addressed any copyright infringement issues with Firefly AI for Enterprise?
Adobe has trained its first Firefly AI on millions of Adobe Stock’s licensed images, openly licensed content, and public domain content to avoid copyright issues. However, to provide assurance to their Enterprise customers, Adobe will provide indemnification against copyright claims similar to the indemnification available through Adobe Stock.
Why is Firefly AI for Enterprise important for businesses?
Firefly AI for Enterprise addresses the growing needs of businesses for high-impact personalized content for both internal and external purposes. Firefly enables businesses to create content with unparalleled productivity gains, which is a transformative and disruptive technology that can change the content creation game. Plus, it’s commercially safe and offers indemnification against copyright claims.
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