[ad_1]
Introduction: Tech Giants Invest in Startup Hyper’s Avatar Technology
In the world of content and avatar creation, a startup called Hyper is making waves by simplifying the process of developing, using, and interacting with avatars. VTubers, or online personalities who use motion-capture-powered manga- and anime-inspired avatars to interact with the world, have become big business, with hundreds of millions of hours of viewership in a month and loyal fan bases. Big tech is starting to take notice, and Hyper’s technology has picked up funding from Amazon and other investors, including Two Sigma Ventures, MakersFund, and Trevor McFedries, the founder of Brud, Inc.
Hyper’s Technology to Make Development Easier
Hyper has replaced the typically complex set-up for motion capture, camera equipment, software, and bandwidth overhead with a much simpler approach of just an iPhone and an app. This allows for VTuber-style avatars to be used across multiple platforms.
Hyper’s Newest Feature: The Hyper AI
Hyper’s newest feature is Hyper AI, which enables the creation of AI-based characters that can be used as personal chatbots or storytelling characters. The characters can appear alongside a VTuber avatar or on their own to propel activity when the human VTuber takes a break but fans do not. While VTuber avatars are typically powered by their humans, Hyper AI characters are powered by generative AI.
Amazon’s Interest in Avatar Technology
The Alexa Fund’s focus on synthetic media, virtualization, the metaverse, and the creator economy makes it an ideal funding source for Hyper. Hyper’s tools could be integrated into Twitch or used to build characters based on content IP owned by Amazon to use elsewhere on its platforms.
Apple’s Vision Pro Headset
Developments like the launch of Apple’s Vision Pro headset are bound to change the goalposts again when it comes to what consumers expect out of digital interaction, opening the door to more possibilities for companies creating digitally-native content and the tools to build more of it.
Conclusion
Hyper’s simple approach to avatar development and use has attracted significant attention from investors, including Amazon. The startup’s newest feature is Hyper AI, which enables the creation of AI-based characters that can be used in a variety of ways. With the rapid evolution of avatar technology and digital interaction, Hyper’s technology has the potential to accelerate and expand the content creation landscape.
FAQs
What are VTubers?
VTubers are online personalities who use motion-capture-powered manga- and anime-inspired avatars to interact with the world alongside games, over YouTube, and in other places.
What is Hyper?
Hyper is a startup that simplifies the process of developing, using, and interacting with avatars, making it easier and less costly.
What is Hyper AI?
Hyper AI is a feature that enables the creation of AI-based characters that can be used as personal chatbots, storytelling characters, or on their own to propel activity.
Why is Amazon interested in Hyper?
The Alexa Fund’s focus on emerging areas of technology, such as synthetic media, virtualization, the metaverse, and the creator economy, makes Hyper an attractive investment.
What is the potential of Hyper’s technology?
With the rapid evolution of avatar technology and digital interaction, Hyper’s technology has the potential to accelerate and expand the content creation landscape.
[ad_2]
For more information, please refer this link