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WhatsApp Channels Introduced
Meta has introduced WhatsApp Channels, a new functionality for businesses and creators to easily spread important information to their followers. Originally inspired by Telegram channels, the feature was beta tested on Instagram earlier this year and has now been officially rolled out on WhatsApp. Keep reading for more details on WhatsApp Channels and how they work.
What are WhatsApp Channels?
WhatsApp Channels allow businesses and creators to send updates to their subscribers in the form of text, photos, videos, stickers, and polls. The app’s Status section has been replaced by Updates, which now contain both Status and Channel updates.
Channels function similarly to the Broadcast feature on WhatsApp, but with more refined controls. Users can subscribe to channels based on their interests and hobbies through WhatsApp’s searchable directory.
How do WhatsApp Channels work?
Admins of WhatsApp Channels can fully control privacy settings. Their phone numbers and display pictures will not be shared with their followers, and they can also limit who can follow their channels and decide whether or not they want their channels to be searchable. Admins can also block the ability to forward updates or screenshots of their content.
It is important to note that unlike most features on WhatsApp, Channels are not end-to-end encrypted due to their one-way communication nature geared towards a wider audience.
Availability and Collaborations
Currently, this feature has been rolled out in Singapore and Columbia, with plans to expand to more countries, including India, in the coming months. WhatsApp has already collaborated with several organizations, including Columbia Check and FC Barcelona, to kick off the Channels feature.
Final Thoughts
WhatsApp Channels will be a useful tool for businesses and creators to streamline their communication of important news and updates. This could potentially lead to better marketing and customer engagement strategies, provided it is used responsibly.
FAQs
How can I find and subscribe to WhatsApp Channels?
You can find and subscribe to WhatsApp Channels through the app’s searchable directory. Search for channels based on your interests and hobbies.
What type of content can I expect from WhatsApp Channels?
You can expect to receive updates in the form of text, photos, videos, stickers, and polls.
Are WhatsApp Channels end-to-end encrypted?
No, Channels are not end-to-end encrypted due to their nature of being a one-way communication tool for a wider audience.
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