Revolutionary AI tech from Adobe promises financial breakthrough for big businesses!

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Adobe to offer Firefly AI tool to large business customers with financial indemnity for copyright challenges

Adobe Inc has announced plans to offer Firefly, its artificial intelligence tool for generating images, to large business customers with financial indemnity for any copyright challenges related to content created using the tool. This move comes in response to a recent increase in lawsuits surrounding the image data used in AI services, particularly from companies such as Stability AI and Midjourney, which generate imagery from just a few words of text.

Background

Earlier this year, Adobe released a test version of Firefly, which it claims was created with legally-safe image data. The tool will now be offered to corporate customers as part of Adobe Express, aimed at helping business users to create images and documents without specialist design knowledge. Adobe has revealed that in order to give their customers confidence when using Firefly, they will offer indemnification for any images created with the tool. However, the company has not yet provided information regarding the financial or legal aspects of the program.

Customisation

One of the key features of Firefly is the ability for businesses to customize the service by training it to use their own logos and products. This ensures that content created using Firefly is in line with the brand guidelines set by the company.

AI-based Digital Marketing Tools

Alongside offering Firefly, Adobe has also added AI-based features to its digital marketing tools. Users are now able to generate reports from data in the system by asking natural language questions, such as querying the comparison of online and offline sales over a certain period in a specific region. This approach, according to Suman Basetty, senior director of AI products for Adobe Experience Cloud, democratizes the data across the enterprise.

Conclusion

Adobe’s decision to offer Firefly with financial indemnity for any issues arising from copyright challenges will come as welcome news for businesses concerned about the legal implications of AI-generated content. The ability to customize the service to fit a company’s branding requirements will make it an even more attractive option for businesses looking to streamline their marketing processes.

FAQs

What is Adobe Firefly?

Adobe Firefly is an artificial intelligence tool for generating images.

Who can use Firefly?

Adobe Firefly is primarily aimed at large business customers as part of the Adobe Express tool, aimed at helping business users without specialist design knowledge to create images and documents.

What is financial indemnity?

Financial indemnity is a form of financial compensation to protect businesses from legal challenges in cases where copyright infringement is claimed.

What is natural language processing?

Natural language processing is an AI-based feature that allows users to generate reports from data in the system by asking questions in natural language, rather than specifying a specific set of criteria or parameters.

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