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Alphabet’s Google has launched two new artificial intelligence-powered features for its advertisers. These features will automatically find the best ad placements for brands across Google’s services. AI has dominated the tech industry in recent months as companies have developed novel chatbots that can respond to users in open-ended conversations. AI is also being increasingly deployed to serve advertisers, who contribute to the companies’ revenue.
Google has previously introduced AI tools for advertisers, but it is now using the technology to help brands achieve more specific goals for their ads. One of the new features is called Demand Gen, which will use AI to place an advertiser’s photo and video ads across several products such as Gmail, the YouTube feed, and Shorts, which is YouTube’s competitor to popular short-form video app TikTok. AI will remove the need for advertisers to think about where they should place their ads, instead, the technology will focus on finding placements that are shiny, visual and immersive, said Vidhya Srinivasan, Google’s Vice President and General Manager of Advertising.
The second new feature will use AI to find the best ad placements with the goal of maximizing views of a brand’s video ads. Early testing shows that brands received on average 40% more video views with the new tool, Srinivasan said. By using AI to remove some of the grunt work for advertisers, brands will be able to focus more on their marketing strategy and storytelling.
Google’s new AI-powered features for advertisers are a testament to the growing importance of AI in the industry. With these tools, brands can now achieve more specific goals for their ads and maximize their views by having AI choose the best ad placements. It will also provide advertisers with the opportunity to focus on their marketing strategy and storytelling, while AI takes care of the grunt work.
Sections:
1. Introduction
2. Demand Gen: Using AI to Place Ads Across Google Products
3. AI Finding the Best Ad Placements for Maximum Views
4. The Benefits of Using AI for Advertisers
5. Conclusion
Demand Gen: Using AI to Place Ads Across Google Products
Google’s new feature, Demand Gen, will use AI to place advertiser’s photo and video ads across several of Google’s products such as Gmail, the YouTube feed, and Shorts. This will remove the need for advertisers to think about where their ads should be placed, and instead, AI will focus on finding ad placements that are shiny, visual and immersive.
AI Finding the Best Ad Placements for Maximum Views
The second new feature will use AI to find the best ad placements in order to maximize brand’s views of their video ads. Early testing has shown that brands received on average 40% more video views with this new tool. By using AI, brands and advertisers can remove some of the grunt work involved in the advertising process and focus more on their marketing strategy and storytelling.
The Benefits of Using AI for Advertisers
Google’s new AI-powered features for advertisers provide brands with the opportunity to achieve more specific goals for their ads. With AI selecting the best ad placements, brands can be sure that their ads are being seen by their target audience. Additionally, the use of AI in advertising allows for advertisers to focus more on their marketing strategy and messaging without the added burden of selecting optimal ad placements.
Conclusion
Google is bringing AI technology to its advertising platform with its two new features for advertisers. With AI doing the grunt work for advertisers, brands are free to focus more on their marketing strategy and storytelling. These new features will allow advertisers to achieve more specific goals for their ads and maximize views, making it a win-win situation for both the advertiser and Google’s services.
FAQs
1. What are Google’s new AI-powered features for advertisers?
– Google’s new AI-powered features for advertisers are Demand Gen, which uses AI to place photo and video ads across Google products, and a feature that uses AI to find the best ad placements for maximum views of brand’s video ads.
2. How does Demand Gen work?
– Demand Gen uses AI to place advertiser’s photo and video ads across several of Google’s products such as Gmail, the YouTube feed, and Shorts. This feature removes the need for advertisers to think about where their ads should be placed, and instead, AI will focus on finding ad placements that are visually appealing.
3. What are the benefits of using AI in advertising?
– The use of AI in advertising allows for advertisers to achieve more specific goals for their ads, select optimal ad placements, and focus more on their marketing strategy and messaging without the added burden of ad placement selection.
4. What is the impact of AI in the advertising industry?
– AI is increasingly being employed in the advertising industry, with companies developing novel chatbots that can respond to users in open-ended conversations. The use of AI in advertising allows for more effective ad placements and will free up advertisers to focus more on their marketing strategy and message.
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