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Introducing OurX: Black Hair Care Startup
Ceci Kurzman spent most of her career building and investing in brands and serving as one of the very few Black female board members for companies like Lanvin, Revlon, and Warner Music+. After investing with some clients interested in the beauty and personal care industry, she found a gap in the products available for multicultural groups and decided to do something about it. Out of her research came OurX, the latest company entering the Black hair care industry, which is currently valued at $2.51 billion.
OurX Hair Assessment
The company’s proprietary technology utilizes six years of research and data mining to create hair regimens and education for scalp and tightly textured hair. The first step in their process is to take a four-step hair assessment, which asks about the user’s hair health, the kind of styling and treatments they do, their daily routine, and lifestyle. The assessment then presents a regimen of products, hair coach, and peer community to help the user utilize the products. Throughout the entire assessment experience, users receive feedback and educational tips based on the inputs they provide.
Products and Experts
OurX has seven products currently, and the average regimen offered is between $115 and $130. One-on-one access to hair coaches is available through a subscription. The product regimen is influenced by a group of experts, including dermatologist Jenna Lester, celebrity hair stylist Johnny Wright, and hairstylist Cataanda James.
New CEO Meghan Maupin
Along with the launch, OurX announced that it has a new CEO, Meghan Maupin. Maupin, an MIT graduate, previously founded personalized skincare brand Atolla, which was acquired by Function of Beauty in 2021. Like Kurzman, Maupin went into the beauty industry to change things and knew that she could fix some of the issues with her background in data and technology.
Funding Round
OurX also launched with a $2.5 million seed round led by Reign Ventures. They had a diverse cap table and investors who understood the mission, need, and market.
Conclusion
OurX is a new startup targeting the Black hair care industry. Their technology uses six years of research data mining to create hair regimens that are personalized for scalp and tightly textured hair. The company has a subscription for one-on-one access to hair coaches, and their product regimen is influenced by a group of experts, including dermatologist Jenna Lester, celebrity hair stylist Johnny Wright, and hairstylist Cataanda James. OurX’s services are part of a $2.51 billion industry, and they have raised $2.5 million in seed funding rounds led by Reign Ventures.
FAQs
Who founded OurX?
OurX was founded by Ceci Kurzman, who has spent most of her career building and investing in brands and serving as one of the very few Black female board members for companies like Lanvin, Revlon, and Warner Music+.
What is OurX?
OurX is a Black hair care startup that uses proprietary technology to create personalized hair regimens for scalp and tightly textured hair.
What is the product regimen offered by OurX?
OurX currently has seven products in its product regimen, and their average regimen offered is between $115 and $130.
Who are the experts that influence OurX’s product regimen?
The product regimen of OurX is influenced by a group of experts, including dermatologist Jenna Lester, celebrity hair stylist Johnny Wright, and hairstylist Cataanda James.
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