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Netflix Plans to Livestream a Celebrity Golf Tournament with F1 Drivers and Golfers
According to sources familiar with the matter, Netflix is considering livestreaming a celebrity golf tournament with professional golfers and Formula 1 drivers as part of its first venture into live sports. The Wall Street Journal reports that discussions about the tournament are still in the preliminary phases and that the event is set to premiere in the fall and take place in Las Vegas.
A Closer Look at the Potential Event
The tournament would feature celebrities from two Netflix docuseries, “Full Swing” and “Formula 1: Drive to Survive.” The fifth season of the F1 series, which dropped on February 24, 2023, saw a 40% increase compared to season 4, with nearly 570,000 viewers tuning in during the first seven days.
Unlike its competitors, Netflix has been hesitant about live sports, previously stating that it would only consider livestreaming them if there was a clear profit stream. For this reason, the celebrity golf tournament could act as a one-time special event, allowing the streaming giant to test the format and determine if investing in live sports is worthwhile.
Netflix’s Previous Attempts at Livestreaming
Netflix has experimented with livestreaming before, with mixed results. In 2020, the “Love is Blind” Season 4 reunion special suffered from technical issues, leading to a 75-minute delay. However, the Chris Rock comedy special experienced no issues, setting the stage for Netflix’s live broadcast of the Screen Actors Guild Awards in 2024.
FAQs
What is the potential sporting event that Netflix plans to livestream?
Netflix is considering livestreaming a celebrity golf tournament with professional golfers and F1 drivers.
When is the event set to take place?
The event is set to premiere in the fall and take place in Las Vegas.
What docuseries have the celebrities participating in the tournament appeared in?
They have appeared in “Formula 1: Drive to Survive” and “Full Swing.”
Why is Netflix hesitant about livestreaming sports?
According to Netflix co-CEO Ted Sarandos, the company would only consider livestreaming sports if it thought it could make a lot of money from it.
What has been Netflix’s previous experience with livestreaming events?
Netflix’s previous experience with livestreaming has been mixed, with the “Love is Blind” Season 4 reunion special experiencing technical issues while the Chris Rock comedy special experienced no issues.
Conclusion
Netflix is considering livestreaming a golf tournament featuring professional golfers and F1 drivers as part of its first venture into live sports. The event would likely premiere in the fall and take place in Las Vegas. Given Netflix’s previous hesitancy with live sports, this one-time special event would allow the company to test the format and determine if investing in live sports is worthwhile.
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