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Instacart launches new AI search tool to provide personalized shopping recommendations
Instacart, the online grocery delivery company, is launching a new AI search tool powered by OpenAI’s ChatGPT. The new feature is called “Ask Instacart” and it is designed to offer personalized recommendations to its customers while saving them time and helping them solve shopping-related questions.
How does the new AI search tool work?
The new search experience is directly embedded in the search bar in the Instacart app. Customers can use the tool to get product recommendations and information about food preparation, product attributes, dietary considerations and more. The tool incorporates personalized question prompts, reminds users about their needs based on their shopping history and encourages them to discover new products.
What type of questions can be asked using “Ask Instacart”?
Users can ask various shopping-related questions such as “What kind of side dishes should I serve with lamb chops?” or “What fish is similar to salmon?” You can also ask questions about grilling chicken or dairy-free snacks for kids.
Why is Instacart introducing “Ask Instacart”?
According to JJ Zhuang, the chief architect at Instacart, shopping for a meal can get complex for families due to multiple considerations like budget, dietary specifications and personal preferences among others. “Ask Instacart” removes this complexity and assists the customers in getting the right ingredients for their meals in less time.
Launch of “Ask Instacart” in a nutshell
Instacart has launched a new AI search tool called “Ask Instacart” that helps customers save time and solves shopping questions by providing personalized recommendations. The tool is directly embedded in the search bar in the Instacart app and responds to food-related questions. The feature incorporates personalized question prompts, reminds users about their needs based on their shopping history and encourages them to discover new products. The new tool will be available to all U.S. and Canadian customers over the coming weeks.
FAQs
What is “Ask Instacart”?
“Ask Instacart” is a new AI search tool launched by Instacart that assists customers in getting personalized shopping recommendations and answers to their shopping-related questions.
How does “Ask Instacart” work?
The new search tool is directly embedded in the search bar in the Instacart app and provides customers with product recommendations and additional information about food preparation, product attributes, dietary considerations and more. The tool incorporates personalized question prompts and encourages users to discover new products.
What type of questions can be asked using “Ask Instacart”?
Users can ask various shopping-related questions such as “What kind of side dishes should I serve with lamb chops?” or “What fish is similar to salmon?” You can also ask questions about grilling chicken or dairy-free snacks for kids.
When will “Ask Instacart” be available to all customers?
The tool is starting to roll out today and will be available to all U.S. and Canadian customers over the coming weeks.
What is the aim of “Ask Instacart”?
The tool is aimed at helping customers save time and assist them with shopping questions by providing personalized recommendations for their shopping needs.
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