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Google Launches Product Studio Tool for Merchants
Google recently announced the launch of its new tool, Product Studio, that enables merchants to create product imagery using generative AI easily. Businesses will be able to create novel images within Merchant Center Next, which is Google’s platform for managing how their products appear in Google.
Free Product Imagery Creation
With Product Studio, merchants can create product imagery for free and maximize the potential of their existing images. This feature eliminates the need to hire photographers for photoshoots. A skincare business, for instance, can focus on a seasonal version of a product by requesting a product image, such as “surrounded by peaches, with tropical plants in the background.”
Removing of Distracting Backgrounds
The tool can also take away a distracting background to provide a plain white background. Suppose you have an image with a complex background, then you can easily remove it without a photoshoot and create a flawless white background.
Improving Low-Quality Images
Product Studio can enhance the quality of small or low-resolution images, providing a solution without re-shooting a product.
Availability and Access
Starting from the next few months, Product Studio will be available to merchants in the United States, and the features will also be accessible through the Google and YouTube app on Shopify.
Google Makes it Easier for Business to List on Merchant Center
Google is simplifying product feed set up to enable businesses to list their products on Google easily. In the past, businesses adding their products on Google had to manually add their details such as prices, images, descriptions, among other information. On Merchant Center Next, Google will automatically detect a merchant’s product feed from their website, whereby businesses can edit or turn off this feature.
Performance Insights in One Place
The company also makes it easier for merchants to monitor their performance by bringing all insights reports into the Performance tab. This new update makes it a lot easier for businesses to track their best-selling products, understand what businesses work beside theirs, and evaluate how shoppers interact with their local search and map listings.
Comprehensive Inventory Management
Merchant Center Next shows all products in one comprehensive view for businesses with both brick-and-mortar and online stores, easing the process of managing their product inventory both online and in-store. The tool also displays new insights for the potential benefits of fixing errors in product data, assisting businesses in prioritizing updates.
The Merchant Center Next experience has already begun rolling out for new users, and Google intends to upgrade smaller businesses in the coming months, completing the global rollout in 2024.
Conclusion
Product Studio and Merchant Center Next simplify the process of creating product images, managing business inventory, and tracking insights to enhance product performance. The tools empower businesses with the ability to reach their target audience faster, engage clients, and make informed business decisions in real-time.
FAQ
What is Product Studio?
Product Studio is a new tool developed by Google that allows businesses to generate product imagery using AI.
How does Product Studio work?
Product Studio works by leveraging generative AI to create new and high-quality product images. This tool enhances existing product images, removing complex backgrounds, and creating a plain white background.
Is Product Studio available globally?
Product Studio is expected to roll out in the United States in the next coming months, and the features will also be available through the Google and YouTube app on Shopify.
What is Merchant Center Next?
Merchant Center Next is a platform provided by Google for businesses to manage how their products appear on Google. It simplifies product feed setup, provides performance insights of products in one place, and enables comprehensive inventory management.
When will Merchant Center Next be available?
The Merchant Center Next experience has already begun rolling out for new users, and Google plans to upgrade smaller businesses in the coming months and complete the global rollout in 2024.
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