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Google’s Search Generative Experience (SGE) is a major change to its platform that replaces human-created content with AI-generated results. SGE uses a plagiarism engine to grab facts and snippets of text from various sites and passes off the work as its own. While Google claims that it is just “experimenting,” if SGE becomes the default search mode, it could seriously damage the open web and provide a poor user experience. SGE answers take up the entire first screen, and organic search results are buried under shopping links and other cruft. Google’s SGE boxes also often plagiarize information from related links.
Sections:
1. The Importance of Search
2. The Rise of Google
3. Search Generative Experience (SGE)
4. SGE’s Impact on the Open Web
5. The Problem with Related Links
6. Google’s Defense Against Plagiarism Claims
The Importance of Search
Search has been the internet’s most critical utility since its inception. Before Google dominated, numerous search engines, including AltaVista, Lycos, Excite, Zap, Yahoo, and Ask Jeeves, contended for the search throne. The internet’s power lies in having an almost infinite amount of voices. However, with millions of publications and billions of web pages, it would be impossible to find information without search.
The Rise of Google
Google gained supremacy among search engines because it delivered quality results quickly and efficiently and had less unnecessary information on its pages. At present, Google controls over 91 percent of the search market, making it the dominant search engine among today’s competitors.
Search Generative Experience (SGE)
SGE is Google’s new mode for search, which replaces human-created content with AI-generated results. Google uses a plagiarism engine to assemble facts and text snippets from a variety of sources, often word-for-word, to construct an answer.
SGE’s Impact on the Open Web
SGE takes over the first screen of search results, pushing organic results and related links down, limiting user access to human sources. If SGE becomes the default mode for search, it could severely damage the open web and cause a poor user experience.
The Problem with Related Links
SGE boxes often plagiarize words or sections of text from related links. The answers frequently take words and facts from a particular article, word-for-word, from one source or from multiple sites. Google’s SGE may replace its featured snippets in the future since they serve the same purpose.
Google’s Defense against Plagiarism Claims
Google claims that SGE follows a similar approach to feature snippets, only longer and enhanced. While SGE uses information directly from publishers, feature snippets merely provide quotes with direct attribution to the source; they do not pretend to generate content from an all-knowing AI. Google uses situational context to determine the source of information presented in SGE boxes.
Conclusion:
SGE, Google’s new search mode that replaces human-created content with AI-generated results, may seriously damage the open web while creating a poor user experience. Though Google defends against claims of plagiarism by stating that they follow a similar approach to feature snippets, plagiarism remains an issue with SGE. The answer largely comes from information from sources used to support or corroborate in SGE boxes can also be a form of plagiarism.
FAQs:
Q: Is SGE available to the public?
A: Yes, SGE is available to the public in a limited beta version.
Q: What are the problems with SGE?
A: SGE generates results that often plagiarism and offer a biased user experience that favors only selected sources. The related links provided by SGE are not always the most reliable or credible links to popular research pages.
Q: What is Google doing to improve SGE’s performance?
A: Google receives feedback from beta users to improve the AI and enhance performance. They may make some changes before rolling out SGE to everyone as the default experience.
Q: Is Google intentionally plagiarizing content?
A: While Google states that SGE does not plagiarize content, the engine frequently generates word-for-word snippets from different sources.
Q: Can SGE damage search optimization for websites?
A: SGE can bloat its keyword-search results with product placement and push organic search results too far down the list, damaging the search rankings for optimized websites.
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