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Google to Integrate Ads into Conversational AI Experience in Search
Tech giant, Google, has announced its plans to monetize its conversational AI experience in Search by including Search and Shopping ads through the Search Generative Experience (SGE) feature. Google revealed that it will soon start trialing ads that are directly integrated within the AI-powered snapshot and conversational mode, where these ads will appear alongside relevant queries. The tech giant offers an example of a consumer searching for “outdoor activities to do in Maui” and following up with “activities for kids” and “surfing.” The consumer will then be shown an ad for a travel brand promoting surfing lessons for kids in that location. These ads will still be clearly labeled as “Sponsored” results using bold, black text. Additionally, Google plans to experiment with new ad formats that will be native to SGE and use generative AI to create high-quality, customized ads.
Breaking Content into Sections
Section 1: Google’s Plans for the Conversational AI Experience in Search
Google revealed its plans to monetize its conversational AI experience in search by integrating Search and Shopping ads through the Search Generative Experience (SGE) feature. The company plans to start experimenting with ads that are directly integrated within the AI-powered snapshot and conversational mode. Ads will appear alongside relevant queries and will be clearly labeled as “Sponsored” results using bold, black text. Additionally, Google plans to experiment with new ad formats that will be native to SGE and use generative AI to create high-quality, and customized ads.
Section 2: Example of Google’s Conversational AI Experience in Search
When a consumer searches for a new bike, Google’s AI feature will provide information about factors to consider when buying and then match products that fit their interests. The consumer can then ask follow-up questions or be guided to other suggested next steps. In this experience, Search ads will continue to appear in dedicated ad slots throughout the page. If a consumer is searching for outdoor activities to do in Maui, they can follow up with more questions like “activities for kids” and “surfing”.
The ad example given by Google shows a fully-customized ad for a travel brand that’s promoting surfing lessons for kids in that location.
Section 3: Use of Generative AI for Google Ads Performance Max
Google will use content from a website’s landing page to create new headlines that better match users’ Search queries. This will be done through generative AI, and it means that the AI will learn about the brand and populate the campaign with text and other relevant assets. Google will also offer advertisers the option to feed Google AI a landing page, and it will summarize the page, generating relevant keywords, headlines, descriptions, images, and other assets for the ad campaign.
Compelling Conclusion
Google’s plans to integrate Search and Shopping ads within its conversational AI experience in Search is an ingenious idea that capitalizes on the growing market of chatbots. By offering customized and highly-relevant ads, advertisers can target consumers more effectively based on their queries. In addition, Google’s use of generative AI for its Google Ads Performance Max will further enhance the online advertising experience for businesses while better serving consumers’ needs.
FAQs
Q. What are Google’s plans for its conversational AI experience in Search?
A. Google plans to integrate Search and Shopping ads through the Search Generative Experience (SGE) feature and start experimenting with ads that are directly integrated within the AI-powered snapshot and conversational mode.
Q. Will Google’s conversational AI experience in Search include native ad formats?
A. Yes, Google plans to experiment with new ad formats that will be native to SGE and use generative AI to create high-quality, customized ads.
Q. How will Google’s generative AI improve its Google Ads Performance Max?
A. Google will use content from a website’s landing page to create new headlines that better match users’ Search queries. This will be done through generative AI, and it means that the AI will learn about the brand and populate the campaign with text and other relevant assets.
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