Skip to content

Goodbye Blue: The Shocking Exit of the Top Consumer Podcast Mic Brand!

Goodbye Blue: The Shocking Exit of the Top Consumer Podcast Mic Brand!

[ad_1]

Logitech Absorbs Blue Branded Products into Its G Line

Logitech has ended an era by absorbing the Blue branding, which includes products such as the Snowball and Yeti, into its G line. This decision comes three years after Logitech purchased the Blue Microphones brand.

The History of Blue Microphones

Blue Microphones has been a game-changer since the release of the first Snowball in 2005, which showed USB microphones could be used with relative ease. Within a few years, these mics were all over the place. They became so popular that people beginning in amateur podcasting and uploading videos to YouTube used them for their first time recording. The Yeti was later released and was a step up from the Snowball in terms of sound, functionality, and price. Over the years, plenty of higher-end audio products were made by the company, but it is the consumer products, especially the Yeti, that interest Logitech.

The Blue Name Moving Forward

Logitech has decided to end the era of Blue branding since consumer products, especially the Yeti, were the main products of interest when the company purchased the brand in 2018. Blue products will now be marketed and branded as Logitech G, except for Yeti, which will retain its name. Blue technologies will still be marketed under its name, and an example of this is the BLUEVO!CE, a noise reduction technology used on Logitech headphones. It is not clear whether products such as the Snowball will still exist under the new branding of Logitech G, and clarification from the company is pending.

Astro Will Live On

Astro, another brand under the Blue Microphone’s portfolio, will also be integrated into the Logitech G line, but will remain as a premium console audio product series. The Astro brand will not be included in the branding changes, and more news is expected regarding an upcoming release.

FAQ

What is happening to Blue branded products after the acquisition of Blue Microphones by Logitech?

Logitech has decided to end the era of Blue branding, and Blue branded products, such as the Snowball and Yeti, will be marketed and branded as Logitech G. Yeti will retain its name, but it is unclear whether other products will still exist under the new branding of Logitech G.

What is BLUEVO!CE?

BLUEVO!CE is a noise reduction technology that Logitech uses on its headphones.

What will happen to Astro, another brand under Blue Microphone’s portfolio, after the acquisition?

The Astro brand will continue to live on as a premium console audio product series underneath the Logitech G brand, but it will not be included in the brand changes.

Conclusion

Logitech’s acquisition of Blue Microphones in 2018 has led to the absorption of Blue branded products, such as the Snowball and Yeti, into its G line. Only Yeti will retain its name while others are being marketed and branded as Logitech G. Astro, also under the Blue Microphone’s portfolio, will live on separately under the Logitech G brand. However, it is not clear whether the Snowball and other products will continue to exist under the new branding. Logitech’s decision effectively ends the era of Blue branding, which has been influential and popular in the amateur podcasting and video uploading community.

[ad_2]

For more information, please refer this link