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French videogame giant Ubisoft is looking at VR and AI as the future of gaming
The CEO of Ubisoft, Yves Guillemot, has expressed his interest in virtual reality (VR) and artificial intelligence (AI) in the gaming industry. Ahead of the release of Apple’s new Vision Pro headset next year, Guillemot has shared his belief that VR could be the next significant disruptor in the gaming industry, following the revolutionary rise of free-to-play smartphone games and internet cloud streamed titles.
Ubisoft’s Past Innovation
Ubisoft is known for taking chances on experimental gaming. The company initially partnered with Nintendo early in the development of the Wii console that went on to become a sensation in 2006.
Investment in VR
Guillemot expressed his excitement about the impact Apple’s investment in the VR field is likely to have on the industry as a whole. He predicts that with Vision Pro, Apple has the potential to take VR gaming to a new level. Ubisoft is already thinking about developing games for the Vision Pro once enough of the $3,500 headsets are in the hands of consumers.
Expanding Horizons
Despite supporting new market entrants, consumer behavior analysis firm Circana’s executive director of videogames, Mat Piscatella, warns that designing games for new platforms is not always a success. However, Piscatella praises Ubisoft for diversifying its portfolio to include film and TV streaming content. Furthermore, the company’s free-to-play version of its blockbuster Assassin’s Creed franchise, along with a virtual reality version of the game, compatible with Meta’s Quest gear, is further proof of its ongoing efforts to evolve.
AI in Gaming
Guillemot sees generative AI as a significant opportunity, noting how eagerly users have adopted the technology. He predicts AI will change the gaming industry in the future, making games more intelligent and creators of games more innovative, particularly in how close they can get to what exists in real life.
Conclusion
Ubisoft is betting big on VR and AI as the future of gaming and is making plans to develop games for new platforms such as Apple’s Vision Pro headset. The company’s founder and CEO, Yves Guillemot, believes that VR and generative AI will make gaming more attractive and fun. Ubisoft’s ongoing diversification strategy signals its willingness to embrace new technology and entertain audiences in different ways.
FAQ
What is Ubisoft?
Ubisoft is a French videogame company that is responsible for games like Assassin’s Creed, Far Cry, and Rainbow Six.
What is Ubisoft’s approach to adopting new technology?
Ubisoft has always been experimental in embracing new gaming technology. For example, the company had an early partnership with Nintendo on its 2006 sensation, the Wii console. Recently, Ubisoft is focusing on diversifying its portfolio, including games, film and TV streaming content.
What is the significance of Apple’s Vision Pro headset in the gaming industry?
Apple’s investment in the VR field through its Vision Pro headset has the potential to bring greater attention to the VR gaming industry and take it to the next level. Ubisoft is already looking to develop games for the Vision Pro once the headsets are released.
What is Ubisoft’s outlook on Artificial Intelligence (AI) in the gaming industry?
Ubisoft’s CEO, Yves Guillemot, believes that AI will change the gaming industry, making games more intelligent, fun, and innovative. The company intends to incorporate generative AI into its games to offer players experiences that are closer to real life.
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