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Ford takes an unexpected turn in EV competition


Ford Electrifies Its Full-Sized SUV Platform

Ford has developed a next-generation full-sized SUV EV that it claims offers significant advances in physics and energy efficiency. The American automaker is aiming to reduce battery pack size while still maintaining performance and range. The T3 electric truck and three-row SUV are set to go into production in 2025 on the new EV platform.

New Strategy for Ford

Ford is taking a different approach than its competitors, who are designing systems with larger batteries. The company is focused on finding ways to make more efficient use of available power while maintaining performance and range.

A New Solution for EV Efficiency

Ford engineers and designers have used advanced computer modeling to find ways to optimize EV efficiency. Measures taken include using tires with lower rolling resistance, improving the propulsion system, changing the ride height, and refining aerodynamics. The result is a vehicle that can cover 300 miles at 70 miles per hour, with a three-row family vehicle boasting 350 miles of range.

Cost Savings and Better Margins

Using smaller, lighter battery packs for large, heavy vehicles could lead to better automotive margins, while providing greater supply chain stability by using fewer scarce raw materials. It could also allow a higher number of customers to benefit from the new platform, which would offer greater efficiency and lower costs without compromising performance or range.

Ford’s Strategic Approach to Efficiency and EVs

The Need for Change

Ford’s CEO, Jim Farley, has acknowledged the necessity of improving margins and addressing supply chain issues. The company has reorganized into three separate units, with Ford Model E focusing on connectivity and electric vehicles.

Efficiency Obsession

Efficiency has become an obsession within Ford. Designers and engineers work to determine how much weight reduction is achievable with each new modification to the vehicle, and how those changes affect overall performance. They assess the impact of changes to tires, propulsion systems, and aerodynamics carefully, with the ultimate goal of optimizing efficiency in every aspect of the vehicle.

The Importance of Customer Demand

The key to success in the EV market is still producing vehicles that customers want. Efficiency is necessary, but alone, it is not enough. Ford, like all companies in the EV sector, needs to design products that appeal to consumers.


Ford’s new approach to EV design represents a significant shift in the industry, with the automaker focusing on efficiency rather than larger batteries. By optimizing available power, the company can reduce battery size without compromising performance or range. This approach will increase margins and provide greater supply chain stability while offering exceptional value to customers.


What is Ford’s new approach to EVs?

The American automaker’s new approach is to optimize available power for greater efficiency, rather than rely on larger batteries.

What benefits does this approach offer?

Using smaller, lighter battery packs can lead to better automotive margins, more stable supply chains, and greater customer accessibility while maintaining performance and range.

What measures has Ford taken to optimize efficiency?

Ford’s engineers and designers have looked at every aspect of the vehicle, including ride height, propulsion systems, tires, and aerodynamics.

What other companies are taking a similar approach to efficiency?

Lucid Motors and Tesla are also looking to optimize efficiency in their EVs.


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