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Match Group Launches Its Own Gay Dating App, Archer
Match Group, the company behind some of the most popular apps in the dating market, has announced the launch of its own app called Archer. Unlike other apps from Match Group, Archer is specifically geared for gay, bisexual, and queer men. The app presents dozens of local singles through two different grid layouts, which help users to easily find love.
Archer: A Better Alternative to Tinder and Grindr
Unlike other apps such as Tinder and Grindr, Archer is less focused on swipes and more on showing users a wide selection of profiles through two separate grid layouts. One layout shows 15 profiles, while the other displays dozens of profiles in small headshots. Archer also features a third layout that is similar to OkCupid or Hinge’s layout, with a small bio section and pre-set searchable tags for users to browse.
Safety and Moderation
Match Group claims that Archer is a “safe space” for users and promises to use both AI and human moderation to verify user profiles. The app also automatically blurs images when it detects nudity to minimize unwanted exposure.
The Future of Archer: Part Dating App, Part Instagram
Match Group plans to turn Archer into part dating app and part Instagram in the future. Users will eventually be able to upload more than 20 pictures, share ephemeral content, and arrange group chats to organize communities. Match Group has promised that users can “follow” profiles to get updates on those most-datable, but the company has also indicated that it will expand that feature over time.
The Need for Archer
Despite its ownership of several popular dating apps, including OkCupid, Hinge, and Tinder, Match Group has not developed any LGBTQ-specific dating apps. The company has been trying to reinvent its image and recently made changes to Tinder guidelines to remove couple profiles and sex work. Tinder is also working on a super-exclusive, ultra-expensive $500 subscription service targeting the semi-rich and semi-famous.
Conclusion
Match Group’s Archer fills a critical void in its roster of dating apps, providing a unique platform that caters to gay, bisexual, and queer men. The app’s simple and safe interface emphasizes users’ privacy while ensuring that they have a wider selection of profiles to choose from. The company’s plan to turn Archer into a part dating app and part Instagram shows Match Group’s dedication to providing the best dating experience possible.
FAQs
What is Archer?
Archer is a dating app developed by Match Group specifically geared for gay, bisexual, and queer men.
How is Archer different from other dating apps?
Unlike other apps like Tinder and Grindr, Archer has a simple and safe interface that emphasizes users’ privacy while ensuring that they have a wider selection of profiles to choose from. Archer is also less focused on swipes and more on showing users a wide selection of profiles through two separate grid layouts with one layout showing 15 profiles and the other displaying dozens of profiles in small headshots.
What features does Archer have?
Archer features pre-set searchable tags, profiles with bios, and a layout that minimizes nudity which makes it a popular choice among LGBTQ users. The app also uses AI and human moderation to verify user profiles and ensure that it remains a “safe space” for users.
What are Match Group’s plans for Archer?
Match Group plans to turn Archer into a part dating app and part Instagram in the future. Users will eventually be able to upload more than 20 pictures, share ephemeral content, and arrange group chats to organize communities.
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