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BCG Report: The Rise of AI is Fueling the Optimism of the Masses!

BCG Report: The Rise of AI is Fueling the Optimism of the Masses!



Artificial Intelligence (AI) has been gaining a lot of attention recently, and a new survey conducted by Boston Consulting Group (BCG) indicates that a significant number of employees have been experimenting with Generative AI. The survey looks into the extent of use of the technology, differences in uptake and attitudes toward the technology based on hierarchy level, and the sentiment towards AI in general.

Extent of Use of Generative AI

According to the BCG survey of 12,800 employed individuals in 18 countries, a fair bit of people are using generative AI. 46% of all employees surveyed admitted experimenting with generative AI at least once. The study also shows that 26% of respondents reported using generative AI several times a week, indicating a rising trend in its usage in the workplace.

AI Optimism on the Rise

BCG’s survey report shows that as respondents used generative AI more, their concerns decreased and their optimistic views of the technology grew. More than half of survey respondents (62%) who were regular users of generative AI ranked their sentiments toward AI as optimistic, compared to only 36% of non-users. Overall, optimism towards AI increased by 17% compared to five years ago while concern reduced from 40% in 2018 to only 30% this year.

Leaders Favor AI More than Front-line Workers

The study shows significant differences in effective generative AI usage based on hierarchy levels of respondents. Most leaders (80%) in the organizations surveyed say that they use generative AI tools regularly while only 20% of front-line employees use the same tools. Leaders were also more optimistic about AI usage, with 62% of them expressing optimism compared to just 42% of front-line workers, revealing a disconnect between leaders and their staff towards AI usage.

Broad Support for AI Regulations

BCG’s survey revealed that there is broad support for AI-specific regulations across all employee groups. 79% of the respondents believed that these regulations are necessary. The Middle East showed the highest demand for regulations at 89%, while Germany had the lowest at 64%.

Recommendations for Leaders

The survey concluded with three key recommendations for leaders. Firstly, it recommended organizations to create spaces for responsible experimentation with AI. Secondly, it encouraged continuous upskilling of employees to adapt to the changes AI would bring to their jobs. Lastly, it underscored the importance of building a responsible AI program for organizations, as employees expect guidance and reassurance that their organizations are approaching AI ethically.


The survey by BCG emphasizes the need for businesses to embrace AI technology while also using it ethically and responsibly. It calls for leaders to address the gap in sentiment and understanding of AI within their organizations and contribute to shaping the emerging AI regulations actively.


What is the extent of use of Generative AI?

46% of employees have experimented with Generative AI at least once, and 26% use it several times a week.

What is the sentiment towards AI according to the survey?

Optimism towards AI has grown by 17%, while concern has decreased from 40% in 2018 to 30% in 2023.

Are there any differences in AI uptake based on hierarchy?

Leaders were more likely to be optimistic about AI than front-line workers.

Is there broad support for AI-specific regulations?

Yes, 79% of employees believe that AI-specific regulations are necessary.

What recommendations did the survey provide for leaders?

The survey recommended creating spaces for responsible experimentation, continuous upskilling of employees, and building a responsible AI program in organizations.


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