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Apple to launch new MacBook Air at WWDC 2023
Apple is all set to launch its new lineup of Mac hardware at this year’s Worldwide Developer Conference (WWDC). The M2 Max and M2 Ultra Apple Silicon chipsets are expected to build on last year’s M2 chipset, offering more power and attractive upgrade options for consumers. But one of the biggest highlights of this year’s event is the rumored debut of the 15-inch MacBook Air. Unfortunately, consumers will have to spend a lot of money on a MacBook with outdated specs from last year.
Why consumers have to pay more for the MacBook Air?
Apple CEO Tim Cook has decided that consumers wanting a larger display on their next macOS laptop would have to spend a fair amount of money on a MacBook with the soon-to-be outdated specs from 2022. If Apple does announce the new MacBook Air at WWDC, the company would need to explain the thinking behind the laptop and the difference it can make.
Respected Apple watcher Jason Snell weighs in
Many are expecting Apple to unveil the next MacBook Air at WWDC this week. Respected Apple watcher Jason Snell has sounded a note of caution, saying that although WWDC has seen the launch of Mac hardware, it’s not a guarantee of hardware. While hardware will be launched this year, media focus on the new Headset may publicize more than the macOS laptop.
Who needs the 15-inch MacBook Air?
This weekend, Alex Wawro asked the question that many are asking: who needs a 15-inch MacBook Air? Apple’s faithful have been asking for a 15-inch MacBook Air for years, but it arrives in the middle of one of the largest laptop portfolios of all time. In a world where a 13-inch and 15-inch Air exist alongside 13-inch, 14-inch and 16-inch MacBook Pros, which one do you buy?
Disappointment among consumers
If selling last year’s specs as ‘the future of the MacBook Air’ isn’t enough, Apple will launch two new desk-bound Macs. These will use the latest Apple Silicon chips with the M2 Max and M2 Ultra chips to be demonstrated on stage before shipping in the next Mac Studio release. The 15-inch MacBook Air is not the cutting-edge large laptop that many consumers hoped for. Given the time it has taken for a consumer 15-inch MacBook to arrive, it’s easy to be disappointed with the choices Apple made that brought us here.
Conclusion
While Apple is looking to boost sales with its new lineup of Mac hardware, the 15-inch MacBook Air is not what consumers had hoped for. With outdated specs and an unimpressive design, many are now questioning if the device is even necessary. Apple is likely to launch the MacBook Air alongside upgraded M2 Max and M2 Ultra chipsets destined for other models, but these are unlikely to excite consumers who expected more from Apple’s latest offering.
FAQs
Will Apple launch a new MacBook Air at WWDC?
While Apple has not yet confirmed the launch of a new MacBook Air at WWDC, industry experts predict one is in the pipeline. However, Apple has big plans for the mixed-reality Apple Headset, and it’s not clear how much attention the MacBook Air will receive.
What are the rumored specs for the new MacBook Air?
While nothing is confirmed, it’s rumored that the new MacBook Air will feature 15-inch display and an M2 chipset that builds on the previous M1. However, as the device hasn’t been announced yet, it’s worth taking these rumors with a grain of salt.
What are the drawbacks of the new MacBook Air?
The main drawback of the new MacBook Air is that it will feature outdated specs from last year. Additionally, consumers will need to shell out a lot of money to get a larger display, which may not be worth it for some.
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