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iPhone 15 to be Pricier than Current Models, Confirms Analyst
Prominent Wedbush analyst Dan Ives has confirmed that the iPhone 15 range will be more expensive than current models. According to Ives, the average selling price (ASP) for next-gen iPhones will increase. This news comes after concerns were growing due to the many design changes that come with the release of iPhone 15.
Concerns over iPhone 15’s Pricing
Multiple analysts and insiders claim that prices for iPhone 15 Pro and Pro Max models will rise by up to $200. Even though Apple has not confirmed specific numbers for these price hikes, Ives’ previous reports of price rises internationally for iPhone 14 turned out to be accurate.
Impact on Customers
For US buyers, the price hikes will be a major concern. In the meantime, international customers who already experienced a major price increase in the previous year could be hit hard as they face a second successive year of major price hikes.
Apple’s Future Prospects
Despite the pricing concerns, Ives remains bullish on Apple and has raised his 12-month stock target to $220 from $205. He predicts that iPhone 15 could result in a “trophy case” moment for the company, selling approximately 235-240M units, given that a huge number of iPhone users haven’t upgraded their phones in over four years. However, the overall improvements in iPhone 15 are considered modest by many, with the possibility of significantly more ambitious iPhones in the next release cycle.
FAQs
What is the expected price range for iPhone 15?
The biggest price hikes are expected for iPhone 15 Pro and Pro Max models by up to $200.
Is there a chance that standard iPhone models won’t see any price hikes?
Although the exact figures have not been released, it is likely that the price increases are limited to iPhone 15 Pro and Pro Max, as suggested by a source.
Will the wider gap between Pro and non-Pro models help boost sales of standard models?
A higher price for Pro models is unlikely to dissuade Pro buyers who tend to buy on long-term contracts. A wider gap could be enough to reinvigorate sales of standard models, which have stagnated in recent years.
What are the expectations for iPhone 16?
Early leaks suggest that the upcoming iPhone model is expected to have significantly more ambitious features, with some influential leakers discouraging iPhone 15 upgrades. However, the exact details are yet to be confirmed by Apple.
What is Dan Ives’ 12-month stock target for Apple?
Ives has raised his 12-month stock target to $220 from $205, given the expected sales numbers for iPhone 15.
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