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H2: Introduction
Recently, Pizza Later, an AI-generated content creator, released its fictional commercial for FlatuLess, a medicine that prevents the occurrence of farts in your body. The ad was generated using several AI tools, including ChatGPT for the script, Runway ML Gen-2 for clips, and ElevenLabs for voiceovers. In this article, we will take a closer look at the making of the FlatuLess commercial and the present state of AI with regards to generating human-like content.
H2: The Making of the FlatuLess Commercial
Pizza Later used Adobe After Effects, a video editing software, to stitch together different elements generated by AI tools to create the FlatuLess commercial. Moreover, the creator used Red Giant VHS filter, which adds an old-school look to the video. The ad introduces viewers to FlatuLess, a drug that promises to prevent the occurrence of farts. The commercial features AI-generated people living their best lives after taking the medication, accompanied by a melodramatic piano soundtrack.
H3: The Use of Awkward Grammar
The commercial’s script uses awkward grammar that sounds like it was translated from another language into English. One might wonder why the bot wrote the script in broken English when most chatbots can construct grammatical sentences. In an interview, Pizza Later’s friend, Dak, who used Google Bard for scripting, revealed that he deliberately engineered prompts to get these kinds of constructions to achieve the desired effect.
H3: Issues with Generating Video Clips Using AI
The FlatuLess commercial featured AI-generated people that looked like they lived in the heart of the uncanny valley. Many of them had awkward dead eyes, or their body parts were inconsistent with reality. The ad’s visual part was created using Runway ML Gen-2, which generates clips that are only four or five seconds long. Furthermore, it has some issues like objects blending into each other or malformed eyes and mouths on people. This indicates that text-to-video generation is not as advanced as music or voice generation when it comes to AI.
H2: The State of AI in Content Creation
AI is making significant progress in generating content that sounds human-like, and it is challenging to differentiate between human-generated and AI-generated content. However, when it comes to generating video clips, AI still has a long way to go. Although AI generates music and voice quite effectively, generating visually appealing and coherent clips is still challenging.
H2: Conclusion
Although the FlatuLess commercial was generated using AI, it required a considerable amount of human work. The creators had to generate the assets and script from five different AI programs and stitch them together. The state of AI in content creation is still a work in progress, and while the present progress is impressive, there is still a long way to go.
H2: FAQ
1. Who created the FlatuLess commercial?
Ans: Pizza Later, an AI-generated content creator, created the FlatuLess commercial.
2. What AI tools were used to make the commercial?
Ans: The commercial was generated using several AI tools, including ChatGPT for the script, Runway ML Gen-2 for clips, and ElevenLabs for voiceovers.
3. Why did the FlatuLess commercial use awkward grammar in its script?
Ans: The authors deliberately designed the script to sound awkward to achieve the desired effect.
4. What is the state of AI in content creation currently?
Ans: AI is making significant progress in generating content that sounds human-like. However, generating visually appealing and coherent clips is still challenging.
5. How was the FlatuLess commercial created?
Ans: The FlatuLess commercial required a considerable amount of human work, as the creators had to generate the assets and script from five different AI programs and stitch them together.
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