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Introduction:
Drinking and hangovers can be tough and not everyone is interested in drinking excessively. The trend of drinking is decreasing especially for the younger audience as they now prefer low- and non-alcoholic options. In light of this trend, several new startups have emerged to facilitate this transition and Aplós is one such startup. The Miami-based start-up aims to reimagine the adult beverage category by creating the first super-premium non-alcoholic spirit brand. Aplós has recently announced its $5.5 million Series A funding round led by McCarthy Capital, a Midwestern private equity firm.
The emerging trend of alcohol-free beverages:
The declining trend of alcohol consumption has encouraged several entrepreneurs to innovate in this direction for a healthier and low-calorie option instead of alcohol. According to 2022 Gallup polling, only 60% of adult Americans drink alcohol, down 5% from 2019. The rise of non-alcoholic spirit brands like Aplós has provided an additional incentive to adopt a healthier lifestyle.
Aplós and its vision:
Aplós, a non-alcoholic spirit brand, was launched by co-founder and CEO David Fudge. Through the new funding of $5.5 million, Aplós aims to provide a sophisticated, complex, versatile, and functional high-end spirit to its customers. Aplós aims to cater to those who do not enjoy drinking alcoholic beverages but still seek the same relaxation benefits as alcohol without any side effects.
A win-win situation for both consumers and bars:
Several bars and restaurants are now providing their customers with lower and non-alcoholic options to cater to the shift in demand for healthier drinks. Non-alcoholic spirit brands like Aplós provide the same taste and feeling in cocktails, and most importantly, allow bars to price it similar to their alcoholic counterparts.
Investment prospects and implications:
The rising demand for non-alcoholic spirits is beneficial to society as it offers more options and promotes a healthier lifestyle, but its impact on investors is still unclear. The trend has opened new opportunities for entrepreneurs to develop non-alcoholic drink options, but the risk and return in investing in such categories are ambiguous.
Conclusion:
Non-alcoholic spirit brands like Aplós are a welcome innovation in the adult beverage market. The trend of consumers opting for healthier options while still enjoying the same benefits as alcoholic drinks is growing. Aplós aims to cater to this shift in demand and provides a new playground for entrepreneurship. However, the risk and return of investing in such a market are yet to be seen.
FAQ:
What is Aplós?
Aplós is a non-alcoholic spirit brand that aims to provide a sophisticated, complex, versatile, and functional high-end spirit for consumers.
What was the funding Aplós recently announced?
Aplós recently announced a $5.5 million Series A funding round led by McCarthy Capital, a Midwestern private equity firm.
How does Aplós contribute to a healthier lifestyle?
Aplós provides non-alcoholic options that cater to people who do not enjoy drinking alcoholic beverages but still seek the same relaxation benefits as alcohol without any side effects. The trend of non-alcoholic spirits promotes a healthier lifestyle since it provides more options than alcoholic drinks for people to choose from.
What is the benefit of non-alcoholic spirit brands like Aplós for bars and restaurants?
Non-alcoholic spirit brands like Aplós provide the same taste and feeling in cocktails, allowing bars and restaurants to offer comparable non-alcoholic cocktails to their customers and price them the same as their alcoholic counterparts.
What is the impact of the declining trend of alcohol consumption among Americans?
The declining trend of alcohol consumption has given rise to new opportunities for entrepreneurs to develop non-alcoholic drink options and cater to the shift in demand for healthier drinks.
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